Premium Certification
Video/Text

Certified Color Expert

8 Modules 31 Lessons

About this course

Are you ready to become very clear on what color to specify for your clients? You're in the right place! In these six modules I'm going to take you step-by-step through a process you can use to pick the right color every time.

Course Structure

Premium Certification Course
3 Lessons

Training Overview and Orientation

What We Will Go Over:

o Training Overview
o CCE Branding
o Why Color is so Critical
o Getting the Most Out of the Training
o Color Trends
o Working with Benjamin Moore and Sherwin Williams
o Your Fan Deck Orientation
o Your CCE Large Paint Sample Binder – Why Large Samples in Every Color Are Important and How to Order

Forms and Resources:

  • CCE Example Training Calendar to help stay focused and organized

Training Overview

Welcome to the Certified Color Expert Training Program!  Start here to see all the goodies in your training box...

Ordering Large Color Sheets

How to Easily Order Your Custom Color Sheets to Populate Your Large Sample Binder...

Color and Design Trends

As a color and design expert, it's important that we are always staying on top of the latest trends since they are always changing!  Every year I have a team of people research the latest trends and I give a live workshop to my students, so I hope to see you on the next trends workshop!

Here's what we go over in this lesson:

  • Current Trends and What's Hot or Not
  • How to Stay on Top of Trends (my favorite sources)
  • Vendors to Connect with for Catalogues and Trend Research
  • How to Keep a Client Current on Design Choices with Trends
  • Trends Through the Decades (and some funny model home photos)
  • Past Trends Videos and Live Workshops where the Chat Room Goes Wild
Premium Certification Course
2 Lessons

Module 1 - Color 101

Before you can become a color expert, we need to make sure you are well versed on some critical color concepts, scheme types, principles, lighting, architectural elements and vocabulary. 

What You Will Learn:

  • How to Understand the Principles and Attributes of Color
  • Color Concepts and the Artists Vocabulary (Talk the Talk)
  • The Color Wheel, Why it Works and How to Use It
  • Color Schemes and When to Use Them
  • Color with Respect to Light, Architecture, Emphasis, Meaning and Mood
  • Understanding Color Codes

Downloads and Resources:

  • Module One Presentation Slide Deck to Follow Along
  • Color Vocabulary Cheat Sheet
  • Color Schemes Cheat Sheet
  • Color Meaning and Emotion Cheat Sheet
  • Color Name Cheat Sheet
Premium Certification Course
4 Lessons

Module 2 - Understanding the Rules of Color

In this module, we break color down into three categories you can easily understand while letting you know the rules that govern each color category.  Very commonly people are breaking the rules of color in their homes, so identifying those issues and knowing the rules will be the first step in creating the most ideal color schemes.  Don’t worry, we even have a “Color Rules Cheat Sheet” for you to download.

What You Will Learn:

  • Three Categories of Color - Transforming the way you see color
  • Understanding the Four Types of Whites
  • Starting with Whites and How to Specify the Right White for the Home
  • Rules of Whites
  • Types of “Neutrals” and How to Break Them Down Easily
  • Rules of Neutrals
  • Using Your Tools to Easily Ascertain Undertones in a Space (A “KISS” Approach)
  • Working with Colors and the Color Rules
  • Easy Analogy for Color Scheme Creation (Another “KISS” Approach that Client’s Love)

Downloads and Resources:

  • Module Two Presentation Slide Decks to Follow Along
  • Seasonal Color Cheat Sheet
  • Color Rules Cheat Sheet
Premium Certification Course
2 Lessons

Module 3 - Interpreting Color in a Space

In this module, we will go over how to build upon what you’ve already learned to assess the color cues in a home and begin building the color palette.  There is a lot of design know-how in this section but don’t worry, I show you tons of photos, as well as break down the process into 6-Steps for a perfect Color Read on the space.

What You Will Learn:

  • 6- Step Color Read Process
  • Identifying “Dictators” or “Stars”
  • Identifying “Showstoppers”
  • Rules for Dictators
  • Recognizing the Home’s Age and Trend Cycle
  • Rules for Fixed Finishes and Color – Floors, Fireplaces, Carpet and Glass
  • Connecting the Rules with the Space –Home Photos
  • Working Around Showstoppers
  • Rules for Showstoppers
  • Two Home Color Consultation Examples and How To Handle Them
  • Filling Out the CCE Client Color Read Cheat Sheet
  • Recapping the 6-Step Color Read Process

Downloads and Resources:

  • Module Three Presentation Slide Decks to Follow Along
  • CCE 6-Step Space Process
  • CCE Color Read Worksheet
  • Granite Cheat Sheet
Premium Certification Course
4 Lessons

Module 4 - Creating the Client Color Palette

This is where we have a ton of fun finding the color cues in the home and building our client’s color palette!  Make sure you complete all three parts of this module before moving on to Module Five.

 

  • 7 Mistakes Color Consultants Make
  • Creating the Color Palette in 3 Steps
  • Listening to the Client – CCE Client Pre-Appointment Interview
  • The Phone Call - Your Unique Selling Proposition or Why You Rule!
  • Getting the “Home Read” – Architectural, Interior, Demographic, Sun, Fixed Fixtures
  • Finding the Client Color Cues – A Little Detective Work
  • Using Color Ratios
  • How to Springboard to More Design Work
  • Using a Color App to Match the Accent Color
  • Always Training Your Eye for Home Style and Integrity – Useful Resources
  • Using Sherwin Williams Color Snap and Color Visualizer for Exterior Color Consultations
  • Preparing for Exterior Color Consultations Easily Using Color Tools
  • Inspirational Color Schemes
  • The Truth of the Matter and How to Simplify Your Process
  • The 120 Best Selling Benjamin Moore Colors
  • Audra’s Top 100 Most Useful Benjamin Moore Paint Colors in a cheat sheet format
  • Audra’s Top 50 Most Useful Sherwin Williams Paint Colors in a cheat sheet format
  • Using the CCE Paint Color Cheat Sheet, Taking Notes and Seeing Color Truly
  • Building Your Custom Color Key Binder and Ordering Color Sheets

Downloads and Resources:

  • Module Four Presentation Slide Decks to Follow Along
  • CCE Pre-Appointment Client Interview Form
  • Audra's 150+ Paint Color Cheat Sheet Spreadsheet
  • Audra's 150+ Paint Color Cheat Sheet PDF
  • Benjamin Moore Paint Swatch Images Zip File
Premium Certification Course
6 Lessons

Module 5 - Perfecting the Color Consult

In this module, it’s all about how you present, price, research and structure the Color Perfect Home Consultation. At the end of the day, that’s what our clients want: a Color Perfect Home.  Who doesn't want that...right?

What You Will Learn:

  • Why use the "Color Perfect Home" Consultation process
  • Let's talk money and your exact pricing for the color consultation
  • Doing the financial math and how you can make over 6 figures in color consultations alone
  • Using our phone call script to close the sale
  • The Pre-Appointment Sheet take-aways
  • How to collect payment and best practices
  • How to do valuable research on the home and client ahead of time, so you're prepared
  • The "Color Perfect Home" Consultation - A quick, step-by-step approach
  • The Color Perfect Consultation Timeline
  • How to use the Color Perfect Consultation Questions
  • How to conduct the walk through with the client
  • How to test your large, paint samples using our control sheet
  • Reminders on color rules and finding inspiration
  • How to do an exact consultation using a home example, so that you're completely comfortable with the process

Downloads and Resources:

  • Color Price and Service Sheets (2 Examples based on US demographic)
  • Color Perfect Consultation Questionnaire
  • Consultation Checklist
  • CCE Phone Script

Module 5 – Audra’s Introduction to the Module

In this module, it’s all about how you present, price, research and structure the Color Perfect Home Consultation. At the end of the day, that’s what our clients want: a Color Perfect Home.  Who doesn't want that...right?

CCE Module 5-Pricing, Payment and Phone Script

Now let's create your Color Perfect Consultation process!
In this lesson, we will talk money and your exact pricing for the color consultation, as well as an easy phone script for your inquiries.

CCE Module 5-Consultation Research and Timing

How to do valuable research on the home and client ahead of time, so you're prepared and confident.
The "Color Perfect Home" Consultation - A quick, step-by-step approach

CCE Module 5-Consultation Walk Through

In this lesson, we will learn how to use the Color Perfect Consultation Questions to determine the perfect color scheme for your clients.  We will also discuss how to conduct the walk through with the client in a professional and confident way.

CCE Module 5-Consultation in Action

In this lesson you will see a consultation in action with an example house!

Are you ready to take the Certified Color Expert Training Test?

Are you ready to take the Certified Color Expert Training Test?  Go ahead and answer these questions to get your Certified Color Expert Certificate...

Premium Certification Course

CCE Module 6-Part 1- Marketing Plan and Target Markets

It's so much easier to sell a client who has phoned you than doing outbound marketing!  In this module, we will explore some critical marketing methods you should already be doing, as well as some top ways to market the color side of your business.

CCE Module 6-Part 2- Connecting Your Business Online

Now that you've done the research, know your key words and what to say, let's connect your website color expertise page to some FREE, key online directories.  This way you get found and called when anyone searches for a Color Consultant near you.

8 Easy Ways to Get Clients Without Cold Calling

Most designers and stagers are doing social media wrong and this presentation walks you through the right way to post on social, grow your following and do Facebook Ads and Google Ads.

Canva Templates

Wouldn't it be great if super cool, Color Guides, Hand-Outs and Paint Finish Postcards were available to you to quickly edit in Canva and get printed/download?  We got you covered with our professionally designed Canva Templates that make you look good!

  • The Ultimate Guide to Picking the Right Paint Color (24 Page Freebie)
  • Paint Finish Cheatsheet (for giving to painters, paint companies and as mail-outs)
  • Color Perfect Consultation Questionnaire card to give to clients
  • Color Mailer to new home owners and more...

How to Build a Sales Funnel

Put Your Marketing on "Auto-Pilot" Using a Sales Funnel & Facebook Ads
This video training walks you through setting up a "sales funnel" for your business, so that visitors who find your website will provide their email. Once you have an email you can give them more valuable information, build your credibility and stay in touch!  

Premium Certification Course
5 Lessons

Module 7

COLOR TRENDS

Color Trends and How to Stay on Top of Them

  • Benjamin Moore
  • Sherwin Williams Color Trends
  • Pantone - Color Trends
  • Quick Catalog Sign-up Pages
Pen
>